Intellectual Property

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Content about intellectual property, including trademarks, copyrights, patents, and trade secrets

25 04, 2014

VIDEO: 12 Things Every Business Should DO About IP, PART 4

By |2018-01-26T03:00:34+00:00April 25th, 2014|, , , |0 Comments

Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps.  You have IP.  But do you have a strategy for making the most of it?  Strategy is about aligning your IP investment and stewardship with your plans for growing your business.  Do patents make sense for you?  How does IP [...]

18 04, 2014

VIDEO: 12 Things Every Business Should DO About IP, PART 3

By |2018-01-26T03:00:35+00:00April 18th, 2014|, , , |0 Comments

Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps.  You have IP.  But you are not alone.  Every business and even individuals have Intellectual Property.  You need to understand the relationship between your IP and that of your customers, suppliers, and competitors, especially in the age of social media. [...]

18 04, 2014

VIDEO: 12 Things Every Business Should DO About IP, PART 3

By |2018-01-26T03:00:35+00:00April 18th, 2014|, , , |0 Comments

Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps.  You have IP.  But you are not alone.  Every business and even individuals have Intellectual Property.  You need to understand the relationship between your IP and that of your customers, suppliers, and competitors, especially in the age of social media. [...]

11 04, 2014

VIDEO: 12 Things Every Business Should DO About IP, PART 2

By |2018-01-26T03:00:35+00:00April 11th, 2014|, , |0 Comments

Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps.  Every business has a brand.  Your name, your logo, your slogan, your packaging, and much more contribute to what your customers think about you and how they find and purchase your products.  Trademarks are the intellectual property that is all [...]

11 04, 2014

VIDEO: 12 Things Every Business Should DO About IP, PART 2

By |2018-01-26T03:00:35+00:00April 11th, 2014|, , |0 Comments

Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps.  Every business has a brand.  Your name, your logo, your slogan, your packaging, and much more contribute to what your customers think about you and how they find and purchase your products.  Trademarks are the intellectual property that is all [...]

4 04, 2014

VIDEO: 12 Things Every Business Should DO About IP, PART 1

By |2018-01-26T03:00:35+00:00April 4th, 2014|, , , |0 Comments

Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps.  Do you want to understand who owns what and how to protect yourself and your stakeholders?  From the initial idea through startup, growth, and sustainability you are creating massive intangible value in your business.  This video is all about making [...]

4 04, 2014

VIDEO: 12 Things Every Business Should DO About IP, PART 1

By |2018-01-26T03:00:35+00:00April 4th, 2014|, , , |0 Comments

Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps.  Do you want to understand who owns what and how to protect yourself and your stakeholders?  From the initial idea through startup, growth, and sustainability you are creating massive intangible value in your business.  This video is all about making [...]

12 02, 2014

3 Keys to Controlling Intellectual Property with Contracts

By |2016-01-25T23:53:45+00:00February 12th, 2014|, , |0 Comments

It is pretty easy to get overwhelmed by trademarks, patents, copyrights, and trade secrets. The laws for each one are complicated. They are a fairly nuanced combination of statues, regulatory rules and agencies, bizarre legal documents (just sit down and read a patent sometime if you don’t believe me), and court decisions. On top of [...]