Video content (generally YouTube)
I had a great time presenting "The IP in IPA" introduction to intellectual property for craft beverage entrepreneurs this afternoon. The Utica edition of Hops, Barley, Apples & Laws CLE seemed like a great success. Thanks to the organizers, hosts, and other speakers. The tasting by Nine Pin Cider, Adirondack Distilling, and Copper City Brewing was pretty [...]
In the summer of 2015, Ethan and I headed out for a day on the Cooperstown Beverage Trail with Jim Donley of Doubleday Drivers and my niece, Anna, a SUNY Geneseo student studying video production. For Ethan and I, it was an act of food geekery to really experience the Cooperstown Beverage Trail in a [...]
Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps. You have IP. But do you have a strategy for making the most of it? Strategy is about aligning your IP investment and stewardship with your plans for growing your business. Do patents make sense for you? How does IP [...]
Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps. You have IP. But do you have a strategy for making the most of it? Strategy is about aligning your IP investment and stewardship with your plans for growing your business. Do patents make sense for you? How does IP [...]
Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps. You have IP. But you are not alone. Every business and even individuals have Intellectual Property. You need to understand the relationship between your IP and that of your customers, suppliers, and competitors, especially in the age of social media. [...]
Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps. You have IP. But you are not alone. Every business and even individuals have Intellectual Property. You need to understand the relationship between your IP and that of your customers, suppliers, and competitors, especially in the age of social media. [...]
Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps. Every business has a brand. Your name, your logo, your slogan, your packaging, and much more contribute to what your customers think about you and how they find and purchase your products. Trademarks are the intellectual property that is all [...]
Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps. Every business has a brand. Your name, your logo, your slogan, your packaging, and much more contribute to what your customers think about you and how they find and purchase your products. Trademarks are the intellectual property that is all [...]
Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps. Do you want to understand who owns what and how to protect yourself and your stakeholders? From the initial idea through startup, growth, and sustainability you are creating massive intangible value in your business. This video is all about making [...]
Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps. Do you want to understand who owns what and how to protect yourself and your stakeholders? From the initial idea through startup, growth, and sustainability you are creating massive intangible value in your business. This video is all about making [...]
